The charming and trendy neighborhood of NoLita, which stands for North of Little Italy, is one of the most favorable areas for high-end retail locations. These appeal to the growing wealthy population in the community. NoLita truly got its name around the year 1996. Prior to that, it was highly regarded as part of Little Italy, but the district petitioned to have the area regarded as a section of SoHo. This was rejected, and thus NoLita was formed. Today, this neighborhood is popular with the urban professional. Luxury and indulgent retailers like Supreme, Brandy Melville, REI, and Vince appeal to this growing culture. In addition to this, office tenants of Outlook Customer Care and Bulletin fit in well here. Travelling between its borders of Bowery, Lafayette Street, Broome Street, and East Houston Street is simple – the M1, M21, and M103 buses are available, as are the 4 and 6 trains. NoLita is an ideal location of Manhattan for higher-end and appealing retail or corporate sites. Check out NoLita on Google Maps here.